Does the topic of money make your mouth dry and your hands sweat? Do you dread that point in a conversation when someone says, “So what do you charge?” You’re not alone. Most of us have difficulty talking about money—especially when it comes to quoting prices for our own work. But if you’re going to be successful in business, you have to get over it. Your Value. The first rule for declaring your prices with confidence is to know your value. If you are confident in knowing that the service you provides adds immense value to your clients’ lives you will struggle far less with this topic of rates or what you charge. If you struggle with self-worth, knowing your value or have a low self-esteem, work with an expert on these areas before taking another step forward in your business.