How to Position Yourself as a Thought Leader in Your Niche
There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing! I cringe and feel so sorry for businesses when I see them spending so much money on marketing
DO YOU KNOW WHAT YOUR IDEAL CLIENT LOOKS LIKE?
If there’s one mistake that new—and sometimes even established—business owners make, it’s them failing to develop a clear vision of their ideal client. Too often we think our service or product is “for everyone.” And while it might be true that
Clarifying Your Offerings for Bigger Profits
Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles. The other is more exclusive. In fact, the only thing