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What is familiar and known is comfortable. We know what to expect. We know how the story goes. And we know how we will respond. This applies to our lives and our businesses. There is nothing wrong with being comfortable and content. It is nice and important to be able to rest up and enjoy what we have created and worked hard for, but the trouble sets in when we become too comfortable for too long periods of time. Why? Well when we are too comfortable we actually get bored, we become stagnant and although we know we need a change, by this stage we have become lazy, complacent and also to fearful to make a change; fearful of losing what we have.

Sale Funnel Leaks - What to do about it For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week. If you’ve got a funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your funnel has a hole (or two or three) where subscribers or regular customers are falling through. There are some very common causes for funnel leaks, and once you spot them, they’re pretty easy to fix.

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.

Does the topic of money make your mouth dry and your hands sweat? Do you dread that point in a conversation when someone says, “So what do you charge?” You’re not alone. Most of us have difficulty talking about money—especially when it comes to quoting prices for our own work. But if you’re going to be successful in business, you have to get over it. Your Value. The first rule for declaring your prices with confidence is to know your value. If you are confident in knowing that the service you provides adds immense value to your clients’ lives you will struggle far less with this topic of rates or what you charge. If you struggle with self-worth, knowing your value or have a low self-esteem, work with an expert on these areas before taking another step forward in your business.