Why You Have To Write Your Business Goals Down
In all the work I do, I always emphasize the importance of writing goals down. That isn’t just because it’s easy to forget. There’s a lot more to it and there are some very important reasons why you have to
How To Work Backwards To Set Your Business Goals
Today I want to share my thinking process for setting smart business goals with you. I like to work backwards from a financial goal to daily to-do lists. Here’s how that works. It always starts with a money goal. It
Entrepreneurs’ Secret Sanity Saver
Ever wonder how the top selling and very successful entrepreneurs manage to get so much done? Are they superheroes who don’t sleep? Do they work through lunch and dinner and even the kids’ hockey games or swimming meets? Have they
What do Business and Storytelling Have in Common?
Whether you want more positive attention, reach a new audience, or attract more clients, storytelling is the most powerful tool in your tool box. Human beings love a good story, and when it resonates with us, it can drive us
Clarifying Your Offerings for Bigger Profits
Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles. The other is more exclusive. In fact, the only thing
The real way to sell high-priced packages
No more ROI: The real way to sell high-priced packages. Educators, health & well-being practitioners and other service providers from charging what they’re really worth? It’s that all-too-common belief that “I am not a salesperson.” Combine that with a healthy dose of
The art of the discount
It’s happened to every service provider at one time or another—probably more than once. You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I can’t afford it.” What do you do? For a lot of service-based businesses, the first response is to lower their rate. After all, they reason, the client really does need my help. Plus, it’s good karma, and they’ll talk about me with their friends, and refer business to me later.
Stop! Before you raise your rates … do this!
In every service provider’s life, there comes a time when you simply have to raise your rates. Maybe you’ve been in business for years without a pay increase. Maybe your skills have recently improved through a new training course or
See the Results
As you may know already, real, effective networking takes a lot of time and effort and although the least costly of all marketing strategies, it can be costly, especially for businesses that are really struggling and do not have 2 cents to rub together. Coffee meetings and networking events do cost, even though generally minimal.
Easy Pricing Strategies to Determine Your Rates
It might just be the most stressful decision you ever have to make: what to charge? You’ve got the competition to consider, or maybe not. If you are very credible and have enough evidence of that in the form of repeat business, charge what you know you are worth or another way to do this is charge the value of what you are delivering to the client. Write down all the things you do for your clients and what value that adds to their life and business and then put a number to that value. Other aspects to consider are your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of other variables. Working it out can feel like a hurdle you can’t quite get past, but the more informed you become, your answer starts jumping out at you.