There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing! I cringe and feel so sorry for businesses when I see them spending so much money on marketing
Even if you have heard of the term 'committed to excellence', do you fully understand what it means? The following quote is from Aristotle and defines what excellence is. "Excellence is an art won by training and habituation. We do not act rightly because
It’s happened to every service provider at one time or another—probably more than once. You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I can’t afford it.” What do you do? For a lot of service-based businesses, the first response is to lower their rate. After all, they reason, the client really does need my help. Plus, it’s good karma, and they’ll talk about me with their friends, and refer business to me later.
Sale Funnel Leaks - What to do about it For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week. If you’ve got a funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your funnel has a hole (or two or three) where subscribers or regular customers are falling through. There are some very common causes for funnel leaks, and once you spot them, they’re pretty easy to fix.