What is familiar and known is comfortable. We know what to expect. We know how the story goes. And we know how we will respond. This applies to our lives and our businesses. There is nothing wrong with being comfortable and content. It is nice and important to be able to rest up and enjoy what we have created and worked hard for, but the trouble sets in when we become too comfortable for too long periods of time. Why? Well when we are too comfortable we actually get bored, we become stagnant and although we know we need a change, by this stage we have become lazy, complacent and also to fearful to make a change; fearful of losing what we have.
What’s the glue for a successful sustainable and profitable business? There are many possible answers and I am sure that they would all be correct to vary degrees, but one stands above the rest and that is good leadership. Without good leadership, you could find yourself with a directionless business and with disillusioned and disappointed employees. Poor leadership can quickly cause a solid dream to become a fairy-tale on shaky ground. Leadership is a very serious topic for all aspiring entrepreneurs and business owners whether it be of small or very large-sized companies.
If you keep trying to just get by, that is what you’re going to get! You’ll always manage to just pay the bills, just have enough clients and just about earn yourself a salary from the business. You’ll never get to a place where you can count on the business to provide a lifestyle for you that you dreamed of when you started out to create a profitable, sustainable and ever-growing business. If this is you, just face it! It’s time to play bigger, think bigger, do bigger and be bigger…and it has to start right now if you really mean business.
Sale Funnel Leaks - What to do about it For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week. If you’ve got a funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your funnel has a hole (or two or three) where subscribers or regular customers are falling through. There are some very common causes for funnel leaks, and once you spot them, they’re pretty easy to fix.