What’s the glue for a successful sustainable and profitable business? There are many possible answers and I am sure that they would all be correct to vary degrees, but one stands above the rest and that is good leadership. Without good leadership, you could find yourself with a directionless business and with disillusioned and disappointed employees. Poor leadership can quickly cause a solid dream to become a fairy-tale on shaky ground. Leadership is a very serious topic for all aspiring entrepreneurs and business owners whether it be of small or very large-sized companies.
If you keep trying to just get by, that is what you’re going to get! You’ll always manage to just pay the bills, just have enough clients and just about earn yourself a salary from the business. You’ll never get to a place where you can count on the business to provide a lifestyle for you that you dreamed of when you started out to create a profitable, sustainable and ever-growing business. If this is you, just face it! It’s time to play bigger, think bigger, do bigger and be bigger…and it has to start right now if you really mean business.
Sale Funnel Leaks - What to do about it For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week. If you’ve got a funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your funnel has a hole (or two or three) where subscribers or regular customers are falling through. There are some very common causes for funnel leaks, and once you spot them, they’re pretty easy to fix.
For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.
Does the topic of money make your mouth dry and your hands sweat? Do you dread that point in a conversation when someone says, “So what do you charge?” You’re not alone. Most of us have difficulty talking about money—especially when it comes to quoting prices for our own work. But if you’re going to be successful in business, you have to get over it. Your Value. The first rule for declaring your prices with confidence is to know your value. If you are confident in knowing that the service you provides adds immense value to your clients’ lives you will struggle far less with this topic of rates or what you charge. If you struggle with self-worth, knowing your value or have a low self-esteem, work with an expert on these areas before taking another step forward in your business.