WHY TRAVEL?
Have your friends and family looked at you with obvious bewilderment in their eyes and asked you why you travel? Do they have trouble understanding why you want to spend so much time on the road – without the comforts of home, living out
Are You Committed to Excellence?
Even if you have heard of the term 'committed to excellence', do you fully understand what it means? The following quote is from Aristotle and defines what excellence is. "Excellence is an art won by training and habituation. We do not act rightly because
DO YOU KNOW WHAT YOUR IDEAL CLIENT LOOKS LIKE?
If there’s one mistake that new—and sometimes even established—business owners make, it’s them failing to develop a clear vision of their ideal client. Too often we think our service or product is “for everyone.” And while it might be true that
What do Business and Storytelling Have in Common?
Whether you want more positive attention, reach a new audience, or attract more clients, storytelling is the most powerful tool in your tool box. Human beings love a good story, and when it resonates with us, it can drive us
Clarifying Your Offerings for Bigger Profits
Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles. The other is more exclusive. In fact, the only thing