DO YOU KNOW WHAT YOUR IDEAL CLIENT LOOKS LIKE?
If there’s one mistake that new—and sometimes even established—business owners make, it’s them failing to develop a clear vision of their ideal client. Too often we think our service or product is “for everyone.” And while it might be true that
What do Business and Storytelling Have in Common?
Whether you want more positive attention, reach a new audience, or attract more clients, storytelling is the most powerful tool in your tool box. Human beings love a good story, and when it resonates with us, it can drive us
Clarifying Your Offerings for Bigger Profits
Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles. The other is more exclusive. In fact, the only thing